Associated target audiences. IPC has three main audiences. Men, mass market women and up market women. These are split into three different sectors. Men are IPC Inspire which produce magazines such as Nuts, NME and Rugby World and mixes leisure brands with lifestyle brands. Mass market women is IPC Connect and has famous women weeklies such as Look, Now, Chat and Woman as well as weekly TV entertainment brands such as TVTimes and What's on TV. IPC Southbank has magazines for upmarket women and compromises luxury fashion brands such as Marie Claire and InStyle. Also, it does lifestyle brands like Women and Home or Essentials. Moreover ,they also do home magazines like Ideal Home and Livingetc.
History of IPC First launched The Field in 1853. Launched Womens Weekly in 1911 with the editorial motto "Our motto- practical and useful". Continued to release single market publications. After Womens Weekly, produced a lot more womens magazines like Woman's Own and Woman for the next few decades. Woman was the first coloured magazine. NME first published in 1952 with first ever official chart. The 60's generally produced more sport based magazines. Released What's on TV in 1991 and is still the UK's best selling magazine. Revolutionises lads magazines by producing the first of it's kind: Loaded and opens up the young mens market. NME website created in 1996 and is still one of Europes most successful music websites. With the start of the new millennium they renamed IPC magazines to IPC Media. Time Inc. acquires IPC Media for 1.15 billion in October 2001. Biggest magazine deal in the UK and biggest transatlantic deal of our time. Launch Nuts, first weekly mens magazine in January 2004. Biggest magazine launch in IPC's history, backed with 8million pound investment. Unveils the new revolution of womens weeklies in 2005 backed with a ££6 investment for Pick Me Up. 2005 release TV Easy which s backed by a £10 million investment.
Why IPC might be appropriate for a new music magazine. -Established company -Can gain financial backing and investment -Are able to launch successfully, most magazines they've published in the 21st century have been supported by a big release. -Experienced company so will know how to sell and advertise. -Consumers familiar with IPC brand will know what to expect and appreciate it's a good brand. - Have contacts to get the most famous music artists involved.
Types of genres of music/types of magazines might they be likely to publish. -A type of magazine that won't compete with their own magazine. NME covers new music and mainly focuses on Indie and rock bands. Perhaps if they were to create a new magazine they could focus on a different genre of music like R&B or pop, bearing in mind they still have a mass market.
Bauer Bauer may be more appropriate as it has it's own radio stations which can be used to effectively advertise the new magazine or keep it's audience captivated. It is also has equal experience to IPC so can make a good enough magazine that could compete with others.
IPC Media research
ReplyDeleteAssociated target audiences.
IPC has three main audiences. Men, mass market women and up market women. These are split into three different sectors. Men are IPC Inspire which produce magazines such as Nuts, NME and Rugby World and mixes leisure brands with lifestyle brands. Mass market women is IPC Connect and has famous women weeklies such as Look, Now, Chat and Woman as well as weekly TV entertainment brands such as TVTimes and What's on TV. IPC Southbank has magazines for upmarket women and compromises luxury fashion brands such as Marie Claire and InStyle. Also, it does lifestyle brands like Women and Home or Essentials. Moreover ,they also do home magazines like Ideal Home and Livingetc.
History of IPC
First launched The Field in 1853.
Launched Womens Weekly in 1911 with the editorial motto "Our motto- practical and useful".
Continued to release single market publications. After Womens Weekly, produced a lot more womens magazines like Woman's Own and Woman for the next few decades. Woman was the first coloured magazine.
NME first published in 1952 with first ever official chart.
The 60's generally produced more sport based magazines.
Released What's on TV in 1991 and is still the UK's best selling magazine.
Revolutionises lads magazines by producing the first of it's kind: Loaded and opens up the young mens market.
NME website created in 1996 and is still one of Europes most successful music websites.
With the start of the new millennium they renamed IPC magazines to IPC Media.
Time Inc. acquires IPC Media for 1.15 billion in October 2001. Biggest magazine deal in the UK and biggest transatlantic deal of our time.
Launch Nuts, first weekly mens magazine in January 2004. Biggest magazine launch in IPC's history, backed with 8million pound investment.
Unveils the new revolution of womens weeklies in 2005 backed with a ££6 investment for Pick Me Up.
2005 release TV Easy which s backed by a £10 million investment.
Why IPC might be appropriate for a new music magazine.
-Established company
-Can gain financial backing and investment
-Are able to launch successfully, most magazines they've published in the 21st century have been supported by a big release.
-Experienced company so will know how to sell and advertise.
-Consumers familiar with IPC brand will know what to expect and appreciate it's a good brand.
- Have contacts to get the most famous music artists involved.
Types of genres of music/types of magazines might they be likely to publish.
-A type of magazine that won't compete with their own magazine. NME covers new music and mainly focuses on Indie and rock bands. Perhaps if they were to create a new magazine they could focus on a different genre of music like R&B or pop, bearing in mind they still have a mass market.
Bauer
Bauer may be more appropriate as it has it's own radio stations which can be used to effectively advertise the new magazine or keep it's audience captivated. It is also has equal experience to IPC so can make a good enough magazine that could compete with others.