Monday, 12 December 2011
Target audience research video 1
I asked a few people under 18 at a local gig and around college what they expected to see on the front cover of a music magazine as part of my primary market research.
Monday, 5 December 2011
Monday, 28 November 2011
Monday, 14 November 2011
Front cover of magazine- Final cover.
I also changed the colour of the circle.
Monday, 7 November 2011
First draft of student magazine
Here is the first edition of my student magazine- uncompleted. I still need to try and experiment with positioning and make it look more like an authentic magazine.
Monday, 31 October 2011
Lemon magazine draft practicing with InDesign
Here is a magazine cover draft from my first attempt at using InDesign.
Tuesday, 18 October 2011
Proposal for magazine
Proposal
Front cover
Target audience: Students
Content: General student issues and interests. E.g. Bullying, fashion, gossip, events, revision, etc.
Cover line ideas: Top revision tips. Font in blue as it’s a primary colour and will stand out with a white background. Many students will want to read about this as exams and good results are the primary reason they’re in college. It will appeal to the specific audience because not many other people apart from students will be interested.
What to wear this autumn. Students are the age group most interested in fashion and want to keep up to date as it changes regularly and they don’t want to be left out.
All the best up and coming local gigs. Lot’s of students go to gigs so this article may appeal if they don’t already know the artists or if they want to know when the artists they like will be performing next. Will also want local gigs because they’re cheaper and students tend to struggle for money.
Title: StUdent or StUdent. The second option looks better but the first would suit a student magazine more as it looks more interesting. However, the cover lines are all in different colours which could mean red would dominate so I’m going to choose StUdent as the black will also contrast the white background and look good. The U is used to show how the magazine is aimed at the student and its content contains what they want and their needs. Also, they may be able to relate to it because it relates to text talk which many students may be able to relate to.
Font: A big bold font would be used. It needs to be clear and simple. The U in the title is capital and the rest is lower case apart from the starting letter S. A font similar to that of NME would be used, just not all in capitals.
StUdent - The title will be in a font like this, and the cover lines will also use the same font, just obviously smaller.
Tagline: The freshest magazine for you the students. This will be in a much smaller font beneath the title of the magazine. It implies its purpose which is to benefit the students, and also includes some terminology they would be familiar with in “freshest”.
Published: This specific copy will be released in October, not long after the students have settled in. Once they’ve settled into a college they can start to think of other issues which this magazine will cover like which gigs to go to or what to wear. These matters will not be on their mind once they’ve just started in September. As for revision tips, exam seasons seem a long way out but it’ll be important for the student to be prepared.
Main image: A normal student dressed well in light clothes. They will be looking at the camera. Their body will cover the first third of the cover and some of the second, their eyes will be in the crossing point of the camera sections. Also, the students’ hair will be sticking up and some of his hair will be covering a bit of the title. This leaves space for the rest of the magazine to be white and show all the cover lines without any clashes. The main cover line will be “Bullying Beaten”. Depending on the shirt worn by the student decides the colour. The possibilities are black, or purple.
Frequency: Monthly.
Dimensions: A5. If it seems the front cover is too crowded then A4.
Contents page
Main image: To be confirmed. Potential ideas:
-Group of students socialising (college background)
-Students studying (college background)
- Similar to the cover, possibly a female on the opposite side. (white background)
All contents have space in the middle for page numbers and details.
Ideas for contents:
3-4 Bullying beaten
6-8 Best up and coming gigs
9- Your favourite festivals
11-14- What to wear this autumn
16- Top revision tips
17- Questions and queries
19- Student voice.
Initial magazine ideas
Initial ideas
Main image: Student with back leant to the side of the magazine, head falls into the crossing section of the first third. Making eye contact with the reader.
Magazine called StUdent – U represents text talk and means the magazine is aimed at the reader. Font in red and bold, U in black.
Selling line: The freshest magazine for you the students. Black font.
Students hair comes up and slightly covers one of the letters in the title.
White Background.
Coverlines: Top revision tips. Blue
What to wear this autumn. Yellow
All the best up and coming gigs. Red
Star: 9 ways to attract the opposite sex. Pink.
Main cover line: Bullying beaten. Purple, or red.
Tuesday, 11 October 2011
Magazine social ramifications.
To what extent should magazines be held responsible for the social ramifications they offer?
It can vary as to how much a magazine can be held responsible for the social ramifications they offer. The result depends on the readers personality and vulnerability.
Magazines like OK and Heat can offer a different ramification to another magazine. These celebrity lifestyle magazines can have different effects. Some people may become fantasised by them, and aim to be like the celebrities included. A woman under the age of 40, the target audience for these magazines, may want to dress similarly to the celebrities. This will mean her spending a lot more money on the desired clothes, and depending on her financial background ay leave her less well off economically than she could have been. Perhaps this will lead to her not being able to go out and socialise as much with her friends because she hasn’t got as much money available. This may seem an extreme circumstance of reading a magazine but it is possible. Additionally, it may lead the woman to fixate on their weight and figure. More vulnerable people will just not eat in order to reach their set weight. By doing this, people can put a strain on their physical and mental health, which is likely to have social repercussions if someone, is not well. To conclude, some people can become very alienated by what they read in a magazine. However, this does depend on age. A younger girl’s more likely to become alienated than an adult. Most women who are settled down are less likely to want to impress as much as a younger girl so may just read the magazine for a case of escapism. Celebrity lives are generally more interesting than that of a normal person so people may read it for the excitement factor. Or, in extreme cases like Katie Price, Kerry Katona or Britney Spears, people can take solitude in knowing their lives aren’t very bad at all.
Other magazines are completely based around advice like Cosmopolitan. These sorts of magazines offer huge social ramifications as they offer advice on sex, dressing and make up. Some women may follow this advice, in which case they have fulfilled the purpose of the magazine, which is to advise. If women do follow this advice then they are meeting new social ramifications. For example, fashion may change due to the influence of a magazine, which means they have a huge influence in the way people think, act and behave. The aim of the magazine is to cause social change.
Magazines aimed at younger girls have similar effects. Those aimed at teenage girls have similar layouts to those aimed at young women. It’ll give advice on how to dress and present yourself. Obviously they won’t include sex tips, but it may include revision tips to suit the age group and avoid complaints. Moreover, there are likely to be many idols of a similar age like Justin Bieber or Selena Gomez. Selena Gomez would be what the girls aspire to be like will act as a role model; Justin Bieber is something for the girls to look at and talk to their friends about. But these magazines can also offer social ramifications as some girls may follow this advice and consequently think they are better than other girls of that age who do not follow the trend, hence leading to social inequality.
Some magazines are also held responsible for indoctrinating really young girls. Those that give free gifts like lip-gloss have been criticised for making young girls grow up too quickly. These magazines also offer dress advice, which will indoctrinate girls as young as 11 to wear make up and make themselves try and look more attractive. This will evidentially lead to social ramifications if people are changing at a younger age.
Monday, 19 September 2011
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